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1 in 3 Pakistanis who drink tea say they purchase tea based on brand popularity; 9% say consistency in taste and quality drives their purchase decision.

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Islamabad, July 12, 2017

According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, 1 in 3 Pakistanis who drink tea say they purchase tea based on brand popularity; 9% say consistency in taste and quality drives their purchase decision.

A nationally representative sample of men and women from across the four provinces who drink tea was asked, “What do you look at the most while purchasing your tea?” In response to this question, 34% said they look at how well-known the brand is when making the purchase, 27% said they look at the price in comparison with other tea brands, 30% said they look at quality and taste, while 9% said they look at consistency in taste and quality over a period of time.

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