According to a Gallup Pakistan National Survey conducted in the year 1996 (20 years ago) respondents were asked if they thought newspapers were irresponsible and twisted facts. To this, 58% said that yes, newspapers twisted facts and 32% said that no, newspapers did not twist facts. 10% did not know or did not wish to respond.
Comparative Picture: The question was asked again in 2016 to enable a concrete comparison. In 2016, 51% said yes, newspapers twisted facts and 48% said no, newspapers did not twist facts. 1% did not know or did not wish to respond.
According to public opinion, there has been a 16% increase in the proportion of people who trust newspapers more and do not think newspapers twist facts. Interestingly, there has only been a 7% fall in the proportion of people who think that yes, newspapers do twist facts. There is also a 9% fall in the proportion of people who did not know or did not wish to respond. This might be because media has a greater outreach in 2016 than it did in 1996. Since the media has been freed, more people come in contact with it so that more people can formulate an opinion on it.
This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan.