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(1998-2017) Pakistanis increasingly prefer fame over fortune (prosperity); millennials desire a secure life.

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According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, Pakistanis increasingly prefer fame over fortune (prosperity) over a period of 19 years; millennials desire a secure life.

A nationally representative sample of men and women from across the four provinces was asked, “For the following five lifestyles, please tell which one do you like the most?” In response to this question, 17% said busy and thrilling life, 30% said secure life, 30% said life with fame, 12% said family life and 11% said prosperous life.

Trend Analysis:

In response to this question in 1998, 7% said busy and thrilling life, 25% said secure life, 17% said life with fame, 20% said family life and 32% said prosperous life. In 2008, 6% said busy and thrilling life, 32% said secure life, 22% said life with fame, 18% said family life and 21% said prosperous life. 1% did not wish to respond.

According to public opinion, there has been a 10% increase in the proportion of Pakistanis prefer a busy and thrilling lifestyle, a 5% increase in the proportion of Pakistanis who prefer a secure life, a 13% increase in the proportion of Pakistanis who prefer life with fame, an 8% decrease in the proportion of Pakistanis who prefer a family life and a 20% decrease in the proportion of Pakistanis who prefer a prosperous life.

Millennials:

In response to this question, 18% millennial respondents in 2017 (aged 18-30)  said busy and thrilling life, 33% said secure life, 24% said life with fame, 14% said family life and 11% said prosperous life.

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