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2 in 5 Pakistanis (39%) say advertisements influence their decision of purchasing a specific biscuit brand.

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According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, 2 in 5 Pakistanis (39%) say advertisements influence their decision of purchasing a specific biscuit brand.

A nationally representative sample of men and women from across the four provinces was asked, “Have you ever purchased any brand of biscuits just by getting impressed by its advertisement?” In response to this question, 39% said yes, 49% said no and 12% did not know or wish to respond.

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