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(2002-2016) 14% decrease in the proportion of Pakistanis who claim they do nothing on their friends/ family member’s birthdays.

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According to a Gallup Pakistan National Survey conducted in the year 2002 (14 years ago) respondents were asked, “What do you do on the birthdays of your friends/ family members?” To this, 17% said they wish friends/ family members on their birthday, 24% said they gift them something on their birthday, 8% said they meet them on their birthday, while 47% said they do nothing. 4% did not know or did not wish to respond.

Comparative Picture: The question was asked again in 2016 to enable a concrete comparison. In 2016, 24% said they wish friends/ family members on their birthday, 29% said they gift them something on their birthday, 14% said they meet them on their birthday, while 33% said they do nothing.              

According to public opinion, there has been a 7% increase in the proportion of Pakistanis who claim to wish their friends/ family members on their birthdays, a 5% increase in the proportion of Pakistanis who claim to gift something to their friends/ family members on their birthdays, a 6% increase in the proportion of Pakistanis who claim to meet their friends/ family members on their birthdays and a 14% decrease in the proportion of Pakistanis who claim not they do nothing on their friends/ family members birthdays.

This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan.

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