According to a Gallup Pakistan National Survey conducted in the year 2006 (10 years ago) respondents were asked, “Does your household normally purchase meat (chicken, mutton, beef) fresh from the butcher or use frozen (already cut meat put into freezer) meat?” To this, 81% said fresh meat, 11% said frozen meat and 8% said any that is available.
Comparative Picture: The question was asked again in 2016 to enable a concrete comparison. In 2016, 59% said fresh meat, 19% said frozen meat and 21% said any that is available. 1% did not know or did not wish to respond.
According to public opinion, there has been a 22% decrease in the proportion of Pakistanis who purchase fresh meat, an 8% increase in the proportion of Pakistanis who purchase frozen meat and a 13% increase in the proportion of Pakistanis who purchase any meat that is available.
This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan.