Header image

(2012-2017): Rising popularity of Television among Pakistanis, as the most common means to know about Iftar and Sehri timings; printed calendars losing readership.

0

According to a Gallup & Gilani Pakistan National Survey conducted in the year 2012 (5 years ago) respondents were asked “Where do you find out about Iftar or Sehri timings usually?”  Responding to this, 40% said they found out about them from the television, 44% said they found out from printed calendars, 8% said they found out from the newspaper, and 5% said they found out from the radio. 4% did not respond.

Comparative Picture: The question was asked again in 2017 to enable a concrete comparison. In 2017, 53% said they found out about them from the television, 29% said they found out from printed calendars, 12% said they found out from the newspaper, and 6% said they found out from the radio.

Over a period of 5 years, there has been an increase of 13% in the proportion of Pakistanis who used television to know about Iftar and Sehri timings, whereas the popularity of printed calendars has dropped by 15%. The findings are available since 2012 periodically and the graph below shows how the public opinion has fluctuated over the years.

This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan.

 

Share.