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2013 Elections Exit Poll: 84% voters claimed to watch TV, 43% respondents said they were somewhat interested in the election symbols advertised by political parties through advertisements on TV, 85% respondents said that political media campaigns did not affect or change their vote.

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Election 2013 saw a surge of political campaigning on television. It is of great interest to analyse the effect of political media campaigning on the voting decision of people. Gallup Pakistan Exit Poll (Election Day Survey) analysis suggests that 84% respondents watch TV, 43% respondents are somewhat interested in the election symbols advertised by political parties through advertisements on TV, 85% respondents said that it did not affect or change their vote.

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