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38% Pakistanis purchase packaged milk due to its superior quality. 27% purchase it for better taste.

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According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, 38% Pakistanis, who purchase packaged milk, purchase due to its superior quality. Only 27% purchase it for better taste.

A nationally representative sample of men and women from across the four provinces who answered in the affirmative about purchasing packaged milk were further asked “What is your reason for purchasing packaged milk?” In response to this question, 29% said they purchased packaged milk for hygiene reasons, 38% said they purchased it due to superior quality, 27% purchased it for better taste, 30% said they purchased it for longer shelf life, while 32% said they purchased it for ease of use.

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