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88% Pakistanis say that their household consumes milkman’s milk (gawala milk) the most, 11% more urban respondents say their household consumes packaged milk more compared to rural respondents.

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According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, 88% Pakistanis say that their household consumes milkman’s milk (gawala milk) the most, followed by 11% who say packaged milk.

A nationally representative sample of men and women from across the four provinces was asked, “Please tell what type of milk is consumed the most in your house?” In response to this question, 88% said their household mostly consumes milkman milk (gawala milk), 11% said packaged milk and 1% said powder milk (dry milk).

Rural Urban Breakdown:

In rural areas, 92% of the respondents said their household mostly consumes milkman milk, 7% said         packaged milk and 1% said powder milk. In urban areas, 79% of the respondents said their household mostly consumes milkman milk, 18% said packaged milk and 3% said powder milk.

Comparing the two regions, 13% more rural than urban respondents consume milkman milk, 11% more urban than rural respondents consume packaged milk and 2% more urban than rural respondents consume powdered milk.

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