About Us

Gallup Pakistan, the Pakistani affiliate of Gallup International, is a leading research institution working in Pakistan since 1980. Currently , GP is also investing heavily in Behavioural Science Experiments and is an emerging Social Science Research Lab in Pakistan. We offer a unique combination of business acumen and technical know-how, which helps our Clients translate customer perceptions into effective business strategy. By transforming large amounts of data into insightful reports and analysis, we help our Clients better understand their professional needs and requirements.  Each year it conducts several high profile studies for the Government of Pakistan and international agencies. It has worked for a number of UN agencies in Pakistan, and has occasionally provided research support for projects conducted by leading academic institutions such as Harvard, MIT, Oxford, LSE and Yale University.

Gallup Pakistan is one of the country’s most respected opinion and socio-economic research organisations and is widely quoted in national and international journals.

We have pioneered several key research projects in Pakistan and established a precedant for others to follow including :

TV Ratings in Pakistan : Back in 1990’s Gallup Pakistan , on its own initiative brought Pakistan’s first Diary based TV Ratings. For about 15 years , the Diary based TV Ratings was the currency of the advertising industry in Pakistan. Since the introduction of People Meter in Pakistan , we have restricted ourselves to only providing National TV Ratings and currently based on 3000 Men and women , this is the only national TV ratings which can withstand Statistical as well as standards of honesty and integrity.

SME Research : In late 2000’s Gallup Pakistan worked extensively with World Bank and ILO to conduct SME based studies in Pakistan. Gallup Pakistan established the norm for Sampling , Questionnaire design and reporting for SME based research and the 2009 SME’s in Pakistan conducted for SMEDA is currently the only National benchmark on SME’s in Pakistan.

Microfinance Research in Pakistan : Microfinance came to Pakistan in late 1990’s and Gallup started research on outcomes of Microfinance in year 2001. Working extensively with PPAF since then , Gallup has established around 30 hypothesis on which socio-economic outcome of microfinance can be guaged. Currently , Gallup Pakistan’s Outcomes Research with PPAF (updated every 2-3 years) is the only National Level Microfinace Impact assessment with over 4000 HH data.

ICT Indicators in Pakistan : Working together with KPMG Gallup conducted the fist every IT Landscape Mapping exercise in Pakistan in 2001 . Looking at penetration levels of various IT products such as mobile phones , TV , Internet , Computer etc , Gallup used predictive analysis to forecast the vast potential of mobile phone and tv industry in Pakistan , when few would have believed that TV and Mobile would break away from being a Veblen good to becoming increasingly a Household gadget. In 2015 we have again updated the ICT Landscape in Pakistan , working ICT R& D Fund.

Financial Inclusion Surveys : In 2013 , Gallup Pakistan was the first Survey Research agency to start work on the Issue of Financial Inclusion. Financial Inclusion is considered the latest entrant into the Development Economics field as a one stop solution to ameliorating poverty in developing countries. Together with Intermedia USA and their client Gates Foundation we have conducted in past 3 years various studies that have established the key facts and prognosis for Mobile Money in Pakistan. In our recent 2014 study with State Bank on Pakistan , the Access to Finance study has moved beyond the Digital Finance field and we have established a benchmark of financial products in Pakistan. Again , being the front runner in IT applications to Research fields , we have worked on a Data portal that helps release and diseminate the survey data for Access to Finance 2015 study. We hope that this data portal would help pave the way for more data by other institutions to be put into public scrutiny as well as use by academics and provide fresh impetus to Evidence based Policy making in Pakistan.