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BBC NEWS LISTENERSHIP: BBC news enjoys a wide listenership but the question about credibility persists


The study which is based on survey conducted by Gallup Pakistan over a period of five year which shows that normally one third of male adults claim to be BBC listeners. This is almost half of listenership of radio Pakistan which is 70%. The study says that BBC listenership climbs sharply during heightened political crisis with more than 50% of the male adults listening to it. The credibility of its news content is however disputed as population of its listeners who view them with cautious skepticism.