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Behavioral Science Lab


Gallup Pakistan has setup Pakistan’s first Behavioural Science Research Lab, working with a decision science Ph.D. student at Warwick University. Similarly, Gallup Pakistan is working in the field of advance data analytics and using concepts such as ‘Predictive Modeling” for providing better future insights to our clients. In a landmark study planned in near future, Gallup’s researchers would be assisting in a Yale University study in application of Conjoint Analysis on electoral outcomes.

The focus of the research being undertaken is to conduct lab experiments to develop behavior change interventions. This approach is becoming increasingly popular in the enhancement of evidence based policy making.