CABLE VIEWERSHIP IN PAKISTAN – July 2013
1. URBAN VS RURAL VIEWERSHIP OF CABLE CHANNELS Understandably so, viewership of Cable Channels is much higher (85%) in Urban areas than in Rural areas (50%) in the year 2013.
However, the growth in viewership has been mainly contributed by growth of viewership of Cable Channels in Rural areas.
Rural viewership of Cable Channels was 34% in year 2010 and therefore registered a 16% growth rate and reached the current figure of 50%.
Urban viewership of Cable channels has stagnated at the same level in past two years.