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Can media advertisements change public attitude?

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The field of behavioural science has gained a lot of traction over the past few years. However, most if not all of the research studies that led to discovery of the latest behavioural insights have involved W.E.I.R.D participants: Western, Educated, Industrialised, Rich and Democratic.

We want to be sure that these latest behavioural insights apply within the Pakistani context as well. In this regard Gallup Pakistan has started a behavioural science replication series where every week we are replicating the classic studies in the field of behavioural science with the Pakistani population as the participants. We will be sharing the results soon with you through our Monthly Behavioural Economics Newsletter

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