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CONSUMPTION OF SHAMPOO: majority of women and nearly half of men use shampoo for washing hair in urban Pakistan


Nearly seventy percent (70%) of women in Pakistan use shampoo for washing their hair, at least once in a while. Some 40% say they use it as the only means of washing hair, while 30% say they sometimes use shampoo, while at others they use soap. Among men the comparable figure is 50%; while 30% use it as the sole means of washing hair, 20% use it only on some occasions.