Header image

Cultural Heritage & Museum Visits in Pakistan


As a major global industry, tourism is seen as a catalyst for both the economic and socio-cultural growth of a country.  Whether it is domestic tourism or the influx of foreign tourists, this specific industry is responsible for transformative impact on the development of a country. Tourism has undergone massive growth in the last two decades and is now amongst the pilot industries of many countries across the globe.

This report by GALLUP Pakistan Big Data Analysis Team aims to present key findings and trends over the years in cultural and museum visits in Pakistan.