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Gallup Pakistan successfully collaborates with Warwick Business School

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Increasing Financial Inclusion – A Behavioural Economics Approach to Identify Target Customers

This project was undertaken with the aim to identify those population clusters that are most likely to take up microfinance loans, and thus greatly enhance the level of financial inclusion in Pakistan. This study has been led by Professor Daniel Read from the Behavioural Science Group at Warwick Business School, the leading behavioural science group in Europe.

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