Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline)
Gallup Pakistan , Pakistan’s Foremost Social Science Lab is striving to bring to Pakistani Audiences the latest and cutting edge tools that can help a variety of research users with empirical decision making. These include our clients in Social , Economic and Political field.
The Gallup Pakistan Digital Analytics Solutions are cognizant of the changing world brought about by at least three paradigmatic shifts within the Knowledge Industry.
1 The internet has made the world’s information and media available to nearly everyone at the click of a button.
2 Mobile devices have helped connect nearly everyone around the world, 24 hours a day, 7 days a week.
3 Cloud computing has provided us with practically infinite computing power and for cheap
Our Current Stress in Digital Analytics is Data Visualisation and Online Data Mining.
One of our first products is the Access to Finance 2015 portal accessible at www.a2f2015.com which brings both Visualisation and Data Mining to the user in an easy to use fashion.
Our priority remains to design User Friendly platforms which can maximise and popularise the use of Data !
If you would like to learn about our product offerings please do not hesitate to contact us at : Digitalanalytics@gallup.com.pk