Welcome to Gallup Pakistan’s 3rd edition of a series of monthly Behavioral Insights Newsletter. In this series, we principally aim to encourage an empirical understanding of Behavioral Economics and its related topics. By disseminating international and local research findings, Gallup Pakistan aspires to create a knowledge hub that people in Pakistan can benefit from. In this regard, we would be borrowing extensively from external sources to keep our readers updated of the latest developments in this sector.
This edition will explain how behavioral economics can be used to change the behavior of the individuals to get a specific outcome. The first section focuses on explaining the mistakes one makes while driving those behavioral changes. The second and the third sections explain the phenomenon of The path of least resistance and social proof respectively with examples. Since most of the insights shared in this newsletter are based on research carried out in western countries, a new section-Nudge Lab Pakistan- has been added to find out if the same insights apply for the Pakistani population. In this section we will be sharing our latest research being carried out with the general Pakistani population as participants.