How voters make their choice: Seven types of voters:
One issue often raised in political discourse about Pakistani politics is: to what extent are the voters’ loyalties bound to the individual candidate’s attributes rather than the party in whose name he contested the elections? The Gallup Pakistan Exit Poll (Election Day Survey) has some answers.
Analysis of the Exit Poll data suggests that voters can be classified into seven major types by their motivation to vote: Party Loyals, Morality Seeking Voters, Patron Seeking Voters, Legislation Minded Voters, Development Seeking Voters, Biradari Bound, and Skeptic Voters.
On the Election Day in 2018, Gallup Pakistan in its Exit Poll asked a nationally representative sample of voters regarding their motivation to vote.
Analysis of the data reveals that almost one in ten (11%) of the voters in the 2018 General Elections like to be seen as Party Loyals. The most important reason for their choice was the nomination of their candidate by the party. They chose this reason from among seven different reasons provided to them on a circular card.
31% of the voters would pass as Development Seekers. They mentioned their legislator’s ability to execute development projects, such as bringing electricity and building roads for their community, as the critical reason behind their choice.
23% of voters are the Patron-seeking types. The legislator’s ability to help them with the police, courts and other officials stands out as his major attribute.
15% of voters are Legislation-Minded. They chose their legislator because of his competence in the comprehension of national affairs.
Another 11% of voters would like to be seen as Morality/Value Seeking voters. They describe legislator’s religiosity, honesty and integrity as the principal motive behind their choice.
5% admitted to being Biradari-bound. They said they followed their Biradari’s verdict in choosing the legislator.
Only 2% placed themselves in the category of Skeptic Voters, that is, those who chose a certain legislator because he was the most capable of defeating the candidate whom the voter disliked or despised.