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Newspaper Content Analysis Report – May 2019


According to a Monthly Newspaper Content Analysis Research Study conducted by Gallup & Gilani Pakistan under the supervision of Bilal I Gilani, Executive Director of Gallup & Gilani Pakistan, the main issues under discussion during May 2019 in the mainstream media belonged to the following three categories: Politics, Social and Economy. International issues received relatively less space in the newspapers, whereas topics related to climate change/the environment, the media, and consumer/commercial news received scant attention in the 12 newspapers.

An analysis of the content of 12 national newspapers consisting of a total of 2,966 opinion articles/columns written by various columnists was conducted for May 2019. This is part of Gallup & Gilani Pakistan Media Research Division’s new initiative to empirically understand opinion leaders’ views on national issues.

This is the 18th edition of this study. The rest of the editions (dating back to 2015) can be accessed at the following link: http://gallup.com.pk/polls/newspaper-analysis/.