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Initial Assessment around Twenty-Three Sites with special reference to Women Business Entrepreneurship Development

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Gallup Pakistan had the honor to work with the World Bank on their project, “Initial Assessment around Twenty-Three Sites with special reference to Women Business Entrepreneurship Development through Tourism Promotion in Punjab”. This aim of the study was to understand the business landscape and customer experiences of visiting 23 selected tourist sites across the province. A key objective of this research project was to delineate the engagement of youth and women in the sector, typically underrepresented in most economic activities and policy thinking.

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