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Majority Pakistanis (68%) are content with what they already have and feel averse towards venturing into new and unknown things.


According to a survey conducted by Gallup Pakistan, 68% Pakistanis agreed with the following statement: ‘You believe that it is better to stick to what one has rather than to venture into the unknown’. On the other hand, 32% disagreed with this statement. These results are a part of the nationwide Access to Finance Study conducted by the State Bank of Pakistan in 2015 with the intent of determining the degree of financial inclusiveness of the Pakistani public.

This press release is part of a special series that aim to foster an empirical understanding of financial inclusion in Pakistan and that hope to create a collaborative network of individuals working on the topic. Before starting any conversation on developing a methodology of increasing financial inclusivity in Pakistan, it is vital to be aware of the perceptions that the general public has with regards to banks, other formal financial institutions as well as individual and household decisions on financial matters. However, it is also vital to understand the underlying general perceptions that Pakistanis have regarding all things new. This particular press release aims to determine the proportion of Pakistanis who are generally averse to exploring new trends and opportunities, on a more general level. This is an important question to ask with regards to financial inclusion since this generally averse nature of the public also contributes directly towards low figures for formal financial inclusion. Basically, if people are less adaptive to new trends and opportunities, then they are also bound to treat banks and other various schemes of formal financial institutions with a certain degree of weariness. Thus, this press release aims to provide an empirical picture of those Pakistanis who are averse to exploring new trends and taking risks so that financial stakeholders can formulate strategies that effectively try to change this perception among Pakistanis.