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Media Performance: 16% increase in the proportion of Pakistanis who think that the performance of media is inadequate (very bad or bad) over the period of 07 years. (GALLUP AND GILANI PAKISTAN)

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According to a Gallup & Gilani Pakistan National Survey conducted in the year 2011 (07 years ago) respondents were asked, “I will name some organizations: Kindly tell what you think about the performance of media whether it was very good, good, satisfactory, bad or very bad?” In response to this question, 10% said it was very good, 31% said it was good leading to a positive approval rating of 41%, 32% said it was satisfactory, 10% said was bad, 7% said was very bad leading to negative rating of 17% while 10% did not know or respond to the question.

Comparative Picture: The question was asked again in 2018 to enable a concrete comparison. In 2018, 10% said media’s performance was very good, 29% said it was good leading to positive approval rating of 39%, 24% said it was satisfactory, 20% said it was bad, 13% said it was very bad leading to negative rating of 33% and 4% did not know or respond to the question.

The findings are available since 2011 periodically and the graph below shows how the figures have fluctuated over the years.

There has been 16% increase in the proportion of Pakistanis who think that media’s performance has not been up to the mark (bad or very bad),  2% decline in those who considered that its performance was good, while 8% decline in the proportion of Pakistanis who think that its performance was satisfactory since 2011.

 This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan.

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