Header image

Media Research Lab


Gallup Pakistan carries out both ad hoc and continuous research, specifically TV viewers’ panel, Third Party Evaluation, Monitoring Studies, and Opinion Polls. It provides a wide range of quantitative and qualitative consumer research and carries out Mystery Shopping for a number of clients on adhoc. Gallup is a leader in Media Research in Pakistan. It provides the country’s only National Television Ratings,  as well as carrying out research on newspaper and radio audiences. Gallup Media Research Report is the only Service available in Pakistan which combines primary research from all four medias (TV, Newspaper, Radio and Social Media) and helps its local and International clients in 360º media buying/planning decisions.