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Media Research Lab

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Gallup Pakistan carries out both ad hoc and continuous research, specifically TV viewers’ panel, Third Party Evaluation, Monitoring Studies, and Opinion Polls. It provides a wide range of quantitative and qualitative consumer research and carries out Mystery Shopping for a number of clients on adhoc. Gallup is a leader in Media Research in Pakistan. It provides the country’s only National Television Ratings,  as well as carrying out research on newspaper and radio audiences. Gallup Media Research Report is the only Service available in Pakistan which combines primary research from all four medias (TV, Newspaper, Radio and Social Media) and helps its local and International clients in 360º media buying/planning decisions.

1. Gallup Pakistan’s Media Cyberletter – 2014

Gallup Pakistan’s Media Cyberletter Jan- Dec 2014

Link: http://gallup.com.pk/gallup-pakistans-media-cyberletter-2014/

2. Gallup Pakistan’s Media Cyberletter Jun 2009

Gallup Pakistan’s Media Cyberletter Jun 2009

Link: http://gallup.com.pk/gallup-pakistans-media-cyberletter-jun-2009/

3. Gallup Pakistan’s Media Cyberletter Jan – Dec 2013

Gallup Pakistan’s Media Cyberletter Jan – Dec 2013

The cyberletter talks about basic facts regarding the broadcasting environment and then reports on the popularity of channels throughout the year.

Link: http://gallup.com.pk/gallup-pakistans-media-cyberletter-jan-dec-2013/

4. Gallup Pakistan’s Media Cyberletter 2009

Gallup Pakistan’s Media Cyberletter Jun 2009

Link: http://gallup.com.pk/gallup-pakistans-media-cyberletter-2009/

5. Gallup Pakistan Media Cyberletter Oct-2012 (Television Audience Measurement Edition)

Gallup Pakistan Media Cyberletter Oct-2012 (Television Audience Measurement Edition)

Link: http://gallup.com.pk/gallup-pakistan-media-cyberletter-oct-2012-television-audience-measurement-edition/

6. Gallup Pakistan’s Media Cyberletter 2013

Gallup Pakistan’s Media Cyberletter Jan – Dec 2013

Link: http://gallup.com.pk/gallup-pakistans-media-cyberletter-2013/

7. Public trust in Newspapers and Courts has risen considerably since 1982.

According to a Gallup Pakistan National Survey conducted in the year 1982 (32 years ago), 84% Pakistanis trusted the Armed Forces; only 21% trusted the Police. This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan. Thirty-two years ago, a nationally representative sample of men and women, from across the four provinces was asked “Please tell us, how much confidence do you have in the following institutions?” Regarding Newspapers, 15% trusted them a lot, 34% trusted them somewhat, 36% trusted them very little, and 15% did not trust them at all. Regarding Police, 8% trusted them a lot, 13% trusted them somewhat, 25% trusted them very little, and 54% did not trust them at all. Regarding Ulema, 42% trusted them a lot, 32% trusted them somewhat, 16% trusted them very little, and 10% did not trust them at all. Regarding Armed Forces, 60% trusted them a lot, 24% trusted them somewhat, 9% trusted them very little, and 7% did not trust them at all. Regarding Courts, 26% trusted them a lot, 29% trusted them somewhat, 25% trusted them very little, and 20% did not trust them at all. Regarding National Assembly, 18% trusted it a lot, 29% trusted it somewhat, 29% trusted it very little, and 24% did not trust it at all.

Link: http://gallup.com.pk/public-trust-in-newspapers-and-courts-has-risen-considerably-since-1982/

8. Talk Show Analysis Monthly Report : Dec 2012- Jan 2013

A total of 294 Episodes of 11 TV Talk Shows on 6 Television Channels were monitored for approximately 10 Weeks from December 1st, 2012 to January 31st, 2013. Our Quantitative Analysis was to explore the hypothesis, “Do all stakeholders especially representatives of all political parties get equal or due chance to express their views in the talk shows?” using the framework “who (host and participants) said what (topics) in how much time and how (characteristics of host)”?

Among the topics discussed on Talk shows, politics dominates (80%) followed by social issues (52%). Other subjects such as economy (6%), international affairs (4%) got low share. Within politics, the major share is of discussion on democracy (61%) followed by political performance/ ratings (50%). Governance issues have 21% share among political discussions. Among social issues, the most common discussion was on Society and Crime covering 61% of the total.

Link: http://gallup.com.pk/talk-show-analysis-monthly-report-dec-2012-jan-2013/

9. Talk Show Analysis: December 2012 – January 2013

Link: http://gallup.com.pk/talk-show-analysis-january-2014/

10. Talk Show Analysis: October- November 2013

In the 9 Talk Shows analyzed, ‘Security’ was the main issue under discussion (46%) while majority of the guests were politicians (43%) and PPP was the political party with the most airtime representation. -GILANI POLL/GALLUP PAKISTAN

Link: http://gallup.com.pk/talk-show-analysis-october-november-2013/

11. Talk Show Analysis: February 2014

In the 9 Talk Shows that were analyzed, ‘Security’ was the main issue under discussion (46%) while majority of the guests were politicians (43%) and PPP was the political party with the most airtime representation. GILANI POLL/GALLUP PAKISTAN

Link: http://gallup.com.pk/talk-show-analysis-february-2014/

12. Talk Show Analysis: May 2014

In the 7 Talk Shows analyzed, ‘Politics’ was the main issue under discussion (53%) while majority of the guests were politicians (49%) and PML-N was the political party with the most airtime representation. – GILANI POLL/GALLUP PAKISTAN

Link: http://gallup.com.pk/talk-show-analysis-may-2014/

13. Talk Show Analysis: June 2014

In the 8 Talk Shows analyzed during June 2014, ‘Security’ was the main issue under discussion (40%), while majority of the guests were politicians (64%) and PML-N was the political party with the most airtime representation. – GALLUP Pakistan

Link: http://gallup.com.pk/talk-show-analysis-june-2014/

14. Talk Show Analysis: August 2014

In the 8 Talk Shows analyzed during August 2014, ‘Politics’ was the main issue under discussion (71%), while majority of the guests were politicians (68%) and PML-N was the political party with the most airtime representation (36%). – GALLUP Pakistan

Link: http://gallup.com.pk/talk-show-analysis-august-2014/

15. Talk Show Analysis Monthly Report : August 2014

A total of 83 Episodes of 8 TV Talk Shows on 5 Television Channels were monitored for approximately 4 Weeks from August 1st , 2014 to August 31st, 2014. Our Quantitative Analysis was to explore the hypothesis, “Do all stakeholders, especially representatives of all political parties, get equal or due chance to express their views in the talk shows?” using the framework “who (host and participants) said what (topics) in how much time and how (characteristics of host)”?

Link: http://gallup.com.pk/talk-show-analysis-monthly-report-august-2014/

16. Talk Show Analysis: September 2014

In the 8 Talk Shows analyzed during September 2014, ‘Imran Khan’s Agenda During Azadi March’ was the main issue under discussion (31%), while majority of the guests were politicians (58%) and PML-N was the political party with the most airtime representation (31%). – GALLUP Pakistan

Link: http://gallup.com.pk/talk-show-analysis-september-2014/

17. Talk Show Analysis: October 2014

Link: http://gallup.com.pk/talk-show-analysis-october-2014/

18. Talk Show Analysis: December 2014

Link: http://gallup.com.pk/talk-show-analysis-december-2014/

19. Talk Show Analysis: January 2015

Link: http://gallup.com.pk/talk-show-analysis-february-2015/

20. Talk Show Analysis: February 2015

Link: http://gallup.com.pk/talk-show-analysis-february-2015-2/

21. Talk Show Analysis: March 2015

Link: http://gallup.com.pk/talk-show-analysis-march-2015/

22. Talk Show Analysis: April 2015

Link: http://gallup.com.pk/talk-show-analysis-april-2014/

23. Talk Show Analysis: June 2015

Link: http://gallup.com.pk/talk-show-analysis-june-2015/

24. Talk Show Analysis: July 2015

Link: http://gallup.com.pk/talk-show-analysis-july-2015/

25. Talk Show Analysis: August 2015

Link: http://gallup.com.pk/talk-show-analysis-august-2015/

26. Talk Show Analysis: September 2015

Link: http://gallup.com.pk/talk-show-analysis-september-2015/

27. Talk Show Analysis: October 2015

Link: http://gallup.com.pk/talk-show-analysis-october-2015/

28. Talk Show Analysis: November 2015

Link: http://gallup.com.pk/talk-show-analysis-november-2015/

29. Talk Show Analysis: December 2015

Link: http://gallup.com.pk/talk-show-analysis-december-2015/

30. Talk Show Analysis: January 2016

Link: http://gallup.com.pk/talk-show-analysis-january-2016/

31. Talk Show Report: May 2016

Link: http://gallup.com.pk/talk-show-report-may-2016/

32. TV Talk Show Analysis: June 2016

Link: http://gallup.com.pk/tv-talk-show-analysis-june-2016/

33. TV Talk Show Analysis: July 2016

Link: http://gallup.com.pk/tv-talk-show-analysis-july-2016/

34. TV Talk Show Analysis: October & November 2016

Link: http://gallup.com.pk/tv-talk-show-analysis-october-november-2016/

35. TV Talk Show Analysis: December 2016

Link: http://gallup.com.pk/tv-talk-show-analysis-december-2016/

36. TV Talk Show Analysis : February 2017

Link: http://gallup.com.pk/tv-talk-show-analysis-february-2017/

37. TV Talk Show Analysis : April 2017

Link: http://gallup.com.pk/tv-talk-show-analysis-april-2017/

38. Talk Show Analysis Report – June 2017

Link: http://gallup.com.pk/talk-show-analysis-report-june-2017/

39. Talk Show Analysis Report: August 2017

Link: http://gallup.com.pk/talk-show-analysis-report-august-2017/

40. Talk Show Analysis Report: October 2017

In the 8 Talk Shows analyzed during October 2017, PML-N and PTI had the highest representation (49% and 24% respectively); ‘Law’ was the most popular topic under discussion (30%), majority of guests were politicians (76%) and females made up only 10% of the total guests.

Link: http://gallup.com.pk/talk-shows-analysis-report-october-2017/

41. Talk Shows Analysis Report: September 2018

In the 8 talk shows analyzed during the month of September 2018, PML-N had the highest representation (36%), closely followed by PTI (35%), and PPP (24%). The topic most discussed was ‘Politics’ (59%), followed by ‘Social’ (14%), and ‘International Matters’ (13%). Majority of the guests were politicians (68%) and females made only 15% of the total guests.

Link: http://gallup.com.pk/talk-shows-analysis-report-september-2018/

42. GALLUP PAKISTAN MEDIA REPORT

Gallup Pakistan Media Reports & Media Surveys have been providing the Media Industry’s Key Figures for over 30 years.The Current Media Survey is based a sample of more than 20,000 Respondents spread across the four provinces of Pakistan. The report is meant to serve as a guiding tool for Advertisers, Media Planners and Media Industry at large to evaluate effectiveness of various media and allocate their budgets in the most cost-effective and efficient way.

TV Viewership Report

  •  Current level of TV viewership
  • Current level of cable and satellite TV viewership
  • Reach and viewership of various TV channels
  • TV Ownership
  • Viewership responses to ad clutter
  • Place and time of TV viewing in terms of location
New Media Usage Report

– Current level of internet usage & Mobile Phone Ownership
– Use of Social Media In Pakistan.
– The break down of target groups w.r.t variables like income, education etc.
Newspaper Readership Report

-Newspaper readership in eight newspaper regions of Pakistan.
– Reader profile of twenty leading newspapers
Radio Listenership Report

– Current level of radio listenership
– Current level of FM listenership
– Radio ownership
This Report is available in soft data form as well and Data Mining can be done using Statistical Softwares.
For Subscription Write to Bilal Ijaz Gilani (caf@gallup.com.pk)
43. Television Primary Source of Information 
Gallup Pakistan has done a considerable amount of work to better understand the media habits of the Pakistani people. Not only does it conduct comprehensive surveys every year but relevant questions are also included in its weekly polls.
In a survey carried out in late 2006, the people were asked to describe the sources that they first turned to for various kinds of information. When asked about breaking news related to global events, 39% of the respondents said that they turned to the national television channels, 33% switched to international television channels, 9% opted for newspapers and magazines, 3% preferred the radio, 2% relied on internet blogs and another 4% depended on the government’s official internet sites. 12% did not offer a response.
As far as domestic events were concerned, 46% of those questioned in 2006 relied on the national television channel, 28% preferred international television channels and 8% preferred magazine and newspapers. The percentages of people who were dependent on the radio, internet blogs and official internet sites stood at 2%, 2% and 3% respectively. 12% of the people said that they did not know.
When the question of political background and detailed analysis of domestic events was raised in 2006, 40% of the respondents voted in favor of the national television channels, 28% opted for international television channels, 11% favored newspapers and magazines, 2% preferred the radio, 1% indicated towards internet blogs and another 2% liked to turn to official internet sites. 15% refrained from giving a definite response.
When asked about the political background and analysis of global events, 30% of the people said that they liked to view the national television channels, 35% liked international television channels and 18% preferred magazines and newspapers. 2% of those questioned preferred the radio, 3% favored internet blogs and 1% chose official media sites. 12% said that they did not know.
Similarly, in 2006, 34% of the people opted for the national television channels when seeking news about the local region, 32% preferred international television channels and 12% liked newspapers and magazines. The percentages of the respondents who preferred the radio, internet blogs and official internet sites stood at 2%, 1% and 2% respectively. 17% of the people said that they were not sure.
Lastly, in 2006, the respondents were inquired about the views and opinions of ordinary people. 34% of the people replied that they turned to the national television channels, 32% favored international television channels and 11% liked newspapers and magazines. 2% of those questioned opted for the radio, 1% liked internet blogs and another 2% turned to official media sites. 17% did not offer a definite response.
The exact same question was also extended in the year 2005. When asked about breaking news about global events, 37% of the respondents said that they turned to the national television channels, 32% switched to international television channels, 17% opted for newspapers and magazines, 2% preferred the radio, 2% relied on internet blogs and another 3% depended on the government’s official internet sites. 7% did not offer a response.
As far as domestic events were concerned, 38% of the people questioned in 2005 said that they relied on the national television channels, 33% preferred international television channels and 19% preferred magazine and newspapers. The percentages of people who were dependent on the radio, internet blogs and official internet sites stood at 2%, 2% and 1% respectively. 7% of the people said that they did not know.
When the question of political background and detailed analysis of domestic events was raised in 2005, 29% of the respondents voted in favor of the national television channels, 31% opted for international television channels, 21% favored newspapers and magazines, 1% preferred the radio, 2% indicated towards internet blogs and another 1% liked to turn to official internet sites. 11% refrained from giving a definite response.
When asked about the political background and analysis of global events in 2005, 30% of the people liked to view the national television channel, 35% liked international television channels and 18% preferred magazines and newspapers. 2% of those questioned preferred the radio, 3% favored internet blogs and 1% chose official media sites. 12% said that they did not know.
Similarly, 31% of the respondents surveyed in 2005 opted for the national television channels when seeking news about the local region, 34% preferred international television channels and 20% liked newspapers and magazines. The percentages of the respondents who preferred the radio, internet blogs and official internet sites stood at 2%, 2% and 1% respectively. 9% of the people said that they were not sure.
Lastly, the respondents were inquired about the views and opinions of ordinary people in 2005 as well. 27% of the people replied that they turned to the national television channels, 31% favored international television channels and 20% liked newspapers and magazines. 2% of those questioned opted for the radio, 1% liked internet blogs and another 1% turned to official media sites. 17% did not offer a definite response.
This data suggests that more and more people are relying on domestic television channels when seeking various kinds of information. The importance of the print media as well as that of international television channels has declined. There have been no significant changes in the proportion of people who favor internet blogs, official media sites or the radio.
These surveys and polls were conducted by Gallup Pakistan, an affiliate of Gallup International, on a sample of over 1100 respondents in urban areas of all four provinces of Pakistan. This sample was statistically selected across all ages, income groups and educational levels. The error for a sample of this kind is estimated to be +/- 5% at a 95% confidence level.
44. Performance of News Channels
Freedom and objectivity of the media, especially which telecast national and international news, are crucial to the development of any society. Keeping this in mind, Gallup Pakistan has questioned its respondents on the subject on several occasions. This allows Gallup to assess the trust that people have on the media as well as their opinions regarding media regulation and control.
In a survey conducted in November 2005 regarding the media, 52% of the people felt that the media was not objective enough, 49% stated that they did not trust journalists, 53% trusted small media organizations more, 56% felt that media organizations were more concerned about making money and 34% asserted that they did not trust international media chains. Also, 57% of those questioned were of the view that news from across the rest of the world affects our opinions, 50% considered the media as a force for the good and 45% said that they only trusted the media which relayed opinions similar to their own views. 58% also expressed a desire for more in-depth analysis of the news.
One very important news story that the media in Pakistan covered in 2005 was the October 8 earthquake. The public’s views about the media coverage of this tragedy are an indication of the faith that they place in the media. They also tell one about the specific media’s effectiveness in delivering timely and authentic news.
92% of the people found out about this incident through television, 4% were informed by friends, 3% first read about it in newspapers and 1% found out through the radio. As far as television is concerned, most people seem to have relied on local channels rather than international ones. When asked about the channel(s) on which they had heard about the earthquake, 69% named PTV, 73% indicated towards GEO, 50% identified ARY, 27% pointed out Indus TV and 25% named Aaj TV. Relatively, only 15% named CNN and 19% identified BBC. 17% had heard about the news on the radio as compared to 83% who had not, suggesting that the radio is not a very effective medium when it comes to delivering breaking news.
Local channels also seemed to have gained an edge over international ones when the authenticity of the news was questioned. 67% of those questioned were of the view that the media was providing authentic and timely news about the earthquake and its aftermath as compared to 30% who disagreed with this opinion. When requested to name specific channels that they considered as authentic, 75% of the respondents named GEO, 59% identified PTV, 43% opted for ARY, 38% indicated towards Indus TV and 29% pointed out Aaj TV. Comparatively, 32% named BBC and 26% identified CNN.
In a survey conducted in 2006, 71% of those questioned said that they trusted television channels when seeking information, 18% trusted newspapers and magazines, 3% laid their faith in the radio, 4% believed in the internet and 1% depended on their friends.
Questions were also asked about the objectivity of the media in 2006. In response, 68% of those questioned felt that the media was not objective enough, 42% did not trust international media chains, 52% trusted small media organizations more, 43% thought that media organizations were only interested in making money and 57% claimed that they did not trust journalists. 58% of the respondents were of the view that news from across the world affects our views while 53% wanted more in-depth analysis of news. 49% considered the media to be a force for the good.
One of the possible reasons that Gallup has been able to identify for the people’s lack of faith in the media is the government’s interference in the media, resulting in the media’s lack of independence. In a poll carried out in 2007, 70% of the people strongly felt that the media should be completely independent in contrast to 19% who thought that it should function under government policies and regulations. 11% of those questioned were doubtful. However, 15% of the people believed that the media in Pakistan had too much freedom, 50% felt that it had sufficient freedom and 35% were of the opinion that it lacked necessary independence.
The people also seemed to feel that the government had a tendency of interfering in the media’s functions. The respondents were also questioned about the attack on GEO TV by the Punjab Police during the Chief Justice crisis. 88% were aware of this incident and amongst them, 73% held the government responsible for it as compared to 26% who thought that the government was not involved in the attack.
While the people’s trust in the local media seems to have revived with the onslaught of domestic private news channels, there is still much left to be desired. It seems that both the government and the journalists need to work to establish their credibility and the existing channels to need to come up with a more comprehensive and effective plan for delivering authentic and timely news.
These surveys and polls were conducted by Gallup Pakistan, an affiliate of Gallup International, on a sample of over 1100 respondents in urban areas of all four provinces of Pakistan. This sample was statistically selected across all ages, income groups and educational levels. The error for a sample of this kind is estimated to be +/- 5% at a 95% confidence level.
45. Media Research Training for SZABIST

On 18th November 2015, Gallup Pakistan conducted an informational session for students from SZABIST University at Gallup Pakistan head office, Islamabad. The 2 hour lecture was delivered by Umar Taj who is a Senior Research Executive at Gallup Pakistan and currently pursuing a PhD from the University of Warwick. The aim was to instruct media research students on the practical applications of media research by providing examples of the talk show analysis, newspaper analysis and annual Media Cyber letter that is regularly released by Gallup. While doing so, the lecture shed particular light on the use of TV ratings software in order to expedite the process of providing useful and accurate results. Students were also given copies of  our monthly and annual publications for further perusal.  The lecture ended with an interactive question and answer session to aid students in understanding the implications of this genre of research. Refreshments followed thus ending the session on a lighter note.
46. (2012-2017): Rising popularity of Television among Pakistanis, as the most common means to know about Iftar and Sehri timings; printed calendars losing readership.

According to a Gallup & Gilani Pakistan National Survey conducted in the year 2012 (5 years ago) respondents were asked “Where do you find out about Iftar or Sehri timings usually?”  Responding to this, 40% said they found out about them from the television, 44% said they found out from printed calendars, 8% said they found out from the newspaper, and 5% said they found out from the radio. 4% did not respond.

Comparative Picture: The question was asked again in 2017 to enable a concrete comparison. In 2017, 53% said they found out about them from the television, 29% said they found out from printed calendars, 12% said they found out from the newspaper, and 6% said they found out from the radio.

Over a period of 5 years, there has been an increase of 13% in the proportion of Pakistanis who used television to know about Iftar and Sehri timings, whereas the popularity of printed calendars has dropped by 15%. The findings are available since 2012 periodically and the graph below shows how the public opinion has fluctuated over the years.

Link: http://gallup.com.pk/2012-2017-rising-popularity-of-television-among-pakistanis-as-the-most-common-means-to-know-about-iftar-and-sehri-timings-printed-calendars-losing-readership/

47. Newspaper Analysis: April 2015

Link: http://gallup.com.pk/newspaper-analysis-april-2015/

48. Newspaper Analysis: August 2015

Link: http://gallup.com.pk/newspaper-analysis-august-2015/

49. Newspaper Analysis: September 2015

Link: http://gallup.com.pk/newspaper-analysis-september-2015/

50. Newspaper Analysis: October 2015

Link: http://gallup.com.pk/newspaper-analysis-october-2015-2/

51. Newspaper Analysis: December 2015

Link: http://gallup.com.pk/newspaper-analysis-december-2015/

52. (1996-2016)16% rise in the proportion of people who trust newspapers and don’t think they twist facts.

According to a Gallup Pakistan National Survey conducted in the year 1996 (20 years ago) respondents were asked if they thought newspapers were irresponsible and twisted facts. To this, 58% said that yes, newspapers twisted facts and 32% said that no, newspapers did not twist facts. 10% did not know or did not wish to respond.

Comparative Picture: The question was asked again in 2016 to enable a concrete comparison. In 2016, 51% said yes, newspapers twisted facts and 48% said no, newspapers did not twist facts. 1% did not know or did not wish to respond.

According to public opinion, there has been a 16% increase in the proportion of people who trust newspapers more and do not think newspapers twist facts. Interestingly, there has only been a 7% fall in the proportion of people who think that yes, newspapers do twist facts. There is also a 9% fall in the proportion of people who did not know or did not wish to respond. This might be because media has a greater outreach in 2016 than it did in 1996. Since the media has been freed, more people come in contact with it so that more people can formulate an opinion on it.

Link: http://gallup.com.pk/1996-201616-rise-in-the-proportion-of-people-who-trust-newspapers-and-dont-think-they-twist-facts/

53. Newspaper Analysis: July 2016

Link: http://gallup.com.pk/newspaper-analysis-july-2016/

54. Newspaper Analysis: October & November 2016

Link: http://gallup.com.pk/newspaper-analysis-october-november-2016/

55. Newspaper Analysis: January 2017

Link: http://gallup.com.pk/newspaper-analysis-january-2017/

56. Newspapers Content Analysis: March 2017

Link: http://gallup.com.pk/newspapers-content-analysis-march-2017/

57. Newspaper Content Analysis Report: May 2017

Link: http://gallup.com.pk/newspaper-content-analysis-report-may-2017/

58. Newspaper Content Analysis Report – July 2017

Link: http://gallup.com.pk/newspaper-content-analysis-report-july-2017/

59. Newspaper Content Analysis Report – September 2017

Link: http://gallup.com.pk/newspaper-content-analysis-report-september-2017/

60. Gallup Pakistan Newspaper Content Analysis Report September 2017 cited in Daily Times

Link: http://gallup.com.pk/gallup-pakistan-newspaper-content-analysis-report-september-2017-cited-in-daily-times/

61. Newspaper Content Analysis Report – November 2017

In the 11 English and Urdu newspapers analyzed during November 2017, covering over 3000 opinion articles, ‘Security’, ‘Social’, and ‘Political’ issues were the main topics under discussion; Sports, Media, Health, Education, and Religion receive negligible coverage in opinion articles/ columns. GALLUP & GILANI PAKISTAN

Link: http://gallup.com.pk/newspaper-content-analysis-report-november-2017/

62. Newspaper Content Analysis Report – February 2018

In the 12 English and Urdu newspapers analyzed during February 2018, covering over 3000 opinion articles, ‘Social’, ‘Political’ and ‘International’ issues were the main topics under discussion while issues related to the Economy and Media were largely overlooked in the articles/columns.

Link: http://gallup.com.pk/newspaper-content-analysis-report-february-2018/

63. Newspaper Content Analysis Report- August 2018

In the 12 English and Urdu newspapers analyzed during August 2018, covering around 3000 opinion articles, ‘Political’, ‘Social’ and ‘International’ issues were the main topics under discussion while issues related to the Economy and Media were largely overlooked in the articles/columns.

Link: http://gallup.com.pk/newspaper-content-analysis-report-august-2018/