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Nearly half Pakistanis (45%) consume fresh meat, such as chicken, lamb and fish, once a week; however, significant urban/rural and income differentials exist.

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According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, nearly half Pakistanis (45%) consume fresh meat, such as chicken, lamb and fish, once a week; however, significant urban/rural and income differentials exist.  

A nationally representative sample of men and women from across the four provinces was asked, “Please tell us how regularly you consume fresh meat, such as chicken, fish, lamb, mutton, beef, etc.?” In response, 9% said every day, 45% said once a week, 25% said once a month, 18% said sometimes and 3% said never.

Urban-Rural Breakdown: Of urban dwellers, 16% said every day (as opposed to 6% rural dwellers), 52% said once a week (42% rural), 19% said once a month (28% rural), 10% said sometimes (21% rural) and 3% said never (3% rural).

Income Breakdown:An analysis of meat consumption by different income groups was also conducted. This shows that meat consumption is heavily influenced by income. As income increases, reported consumption of meat on a daily basis increases from 3% (lowest income group) to 22% (highest income group)

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