A recent Gilani poll conducted by Gallup Pakistan shows that almost two third of all Pakistanis say (65%) that they mostly use packaged biscuits in their households. More than half (54%) of all Pakistanis claim to like sweet biscuits while 22% like saltish ones.
The recent Gilani poll was conducted in Pakistan by Gallup Pakistan, affiliated with Gallup International Association, among a sample of 2738 men and women in rural and urban areas of all four provinces of the country, during January 2011. Error margin is estimated to be approx. 2-3 per cent at 95% confidence level.