A recent Gilani poll conducted by Gallup Pakistan shows that there is a notable gap between preferences and practices regarding access to foreign music and movies in Pakistan. Audience research data show that foreign entertainment on TV draws huge audience, similarly foreign, notably Indian Music has vast audience. Yet when a normative question on preferences is asked, more than half of all Pakistanis (52%) are against the availability of foreign films and music in Pakistan and believe them to be detrimental to the culture as opposed to 31% who support the availability of these international entertainment items. 17% say they don’t know.
The recent Gilani poll was conducted in Pakistan by Gallup Pakistan, affiliated with Gallup International Association, among a sample of 2775 men and women in rural and urban areas of all four provinces of the country, during June 2010. Error margin is estimated to be approx. + 2-3 per cent at 95% confidence level.