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Rising competition amongst businesses has put immense pressure on investors to make the optimal use of their limited resources. The Advertising expenditure forms the bulk of marketing expenditure. While high returns are sought through the activity, wrong choices could cost dearly.

Gallup Pakistan understands the Pakistani market like no one else does! Using our market acumen, we provide the following ready-to-use software to support your business decisions:

  1. The Market Segmentation Database
  2. Television Rating Software
  3. Advertisement Expenditure Software
  4. AdTrack Services for Print and Media