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Profile of Pakistani Consumer

The Profile on Pakistani Consumer contains all essential information about Pakistani Consumer. The information is based on population estimates for 2004 and several Gallup surveys to understand the structure of our society, the demographic and socio-economic breakup, the lifestyle of our citizens and their psychological makeup. In addition some key information has also been added from sources like Economic survey, Labor force survey and Household Income and Education surveys.

The Source Book is a helpful guide to understand the composition of Pakistani market and Pakistani Consumer and offers all of the critical information in a user friendly manner. The main Sections of the report are as follows:

  •  Population Estimates
  • Literacy Attainment
  • Occupation
  • Income Groups
  • Consumption Habits
  • Values and Lifestyles
  • Media Habits
  • GNP – International Comparisons