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Purchasing pattern in Pakistani households remains consistent over a period of 11 years: women are mainly responsible for the purchase of clothes and crockery, while men mostly buy grocery, machinery and furniture items.

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According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, purchasing pattern in Pakistani households remains consistent over a period of 11 years: women are mainly responsible for the purchase of clothes and crockery, while men mostly buy grocery, machinery and furniture items.

A nationally representative sample of men and women from across the four provinces was asked, “In some households men do the shopping while in others women do shopping. For the following items, please tell who shops in your household?” In response to this question, for clothes, 39% said that men in their household shop, while 61% said women. For crockery, 43% said that men in their household shop, while 57% said women. For grocery, 62% said that men in their household shop, while 38% said women. For machinery, 82% said that men in their household shop, while 18% said women. For furniture, 74% said that men in their household shop, while 26% said women.

Trend Analysis:

The same question was asked in 2006. In response to this question, for clothes, 21% said that men in their household shop, while 73% said women and 6% did not wish to respond. For crockery, 23% said that men in their household shop, while 69% said women and 8% did not wish to respond. For grocery, 64% said that men in their household shop, while 27% said women and 9% did not wish to respond. For machinery, 81% said that men in their household shop, while 11% said women and 8% did not wish to respond. For furniture, 73% said that men in their household shop, while 18% said women and 9% did not wish to respond.

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