Focus Group Discussions
Gallup Pakistan’s three main offices in Karachi, Lahore and Islamabad are equipped with the tools and expertise required to conduct qualitative research. Our trained in-house moderators are available all the time, and are fluent with various regional languages. Each office has one-way mirror and viewing facility along with equipment for audio-visual recording. Simultaneous English translations are also arranged for foreign Clients.
In locations other than our main offices, we provide portable one-way mirrors that can be temporarily installed in a way that is imperceptible to the respondents.
Our Recruiters help us recruit the right profile of respondents, so that the best results can be reached. When conveyance is a problem, transportation services are also offered to the respondents.
We also offer other types of qualitative research methods, e.g. In-depth interviewing. This kind of surveying method allows us to observe and understand the consumers’ behavior, attitudes, perceptions and preferences in great detail. The Clients benefit by obtaining deep insights into their consumers’ minds.