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Qualitative Research

Gallup Pakistan has its full-service offices at Karachi, Lahore and Islamabad which are geared-up with sate-of-the-art technology. At Gallup we provide research solutions in sync with the Client requirements. Our research team carefully analyses our Client’s needs before recommending the right mix of research solutions. Currently, we offer the following repertoire of services pertaining to continuous and ad hoc research:

Focus Group Discussions

Gallup Pakistan’s three main offices in Karachi, Lahore and Islamabad are equipped with the tools and expertise required to conduct qualitative research. Our trained in-house moderators are available all the time, and are fluent with various regional languages. Each office has one-way mirror and viewing facility along with equipment for audio-visual recording. Simultaneous English translations are also arranged for foreign Clients.


In locations other than our main offices, we provide portable one-way mirrors that can be temporarily installed in a way that is imperceptible to the respondents.

Our Recruiters help us recruit the right profile of respondents, so that the best results can be reached. When conveyance is a problem, transportation services are also offered to the respondents.

In-depth Interviewing

We also offer other types of qualitative research methods, e.g. In-depth interviewing. This kind of surveying method allows us to observe and understand the consumers’ behavior, attitudes, perceptions and preferences in great detail. The Clients benefit by obtaining deep insights into their consumers’ minds.