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SHERBAT TOPS THE LIST OF DRINKS SERVED TO GUESTS DURING SUMMER IN URBAN PAKISTAN; COLAS COME NEXT; LASSI IS NOT CONSIDERED A DRINK FOR GUESTS

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According to a recent survey by Gallup Pakistan, sherbats of local Pakistani variety still top the list of drinks offered to guests during the summer. A close second are the carbonated soft drinks or colas. But interestingly despite its popularity for personal consumption Lassi (yogurt drink) is not considered appropriate to be served to guests. The survey was conducted among a cross section of more than one thousand men and women in the urban areas of all the four provinces of Pakistan. The respondents were asked: “During the summer season what do you usually serve to guests?” Forty-eight percent (48%) said Sherbats like Rooh Afza, Jam-e-Shireen, Shezan, Naurus and others 39% said colas like Pepsi, Coke, 7-Up and others, while 8% said tea and only 3% mentioned Lassi. The remaining 2% gave other miscellaneous answers.

The survey was conducted by Gallup Pakistan, the Pakistani affiliate of Gallup International among a representative sample of more than 1000 men and women in the major urban areas of the country. The sample included a cross section of people belonging to various age, income, education and linguistic backgrounds. The text of this report can also be seen on the internet at: www.gallup.com.pk

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