Islamabad, February 13, 2020
In a Gallup & Gilani Pakistan National Survey conducted in the year 2012, respondents were asked “Some people are in favor of celebrating Valentine’s Day whereas others are against it while some think it makes no difference. What is your opinion?” In response, majority 61% said they oppose it, while 19% said they are in favor of celebrating Valentine’s day and 19% said it makes no difference.
Comparative Picture: This question was asked again in 2018 to enable a comparison to be made across the years. In 2018, 58% said they oppose it, while 18% said they are in favor of celebrating Valentine’s day and 18% said it makes no difference.
Trend Analysis: Overall public opinion regarding Valentine’s day celebration has remained relatively constant over the course of 6 years. This could be attributed to the general view that Valentine’s Day is a Western tradition and is not reflective of Pakistan’s cultural and religious identity.
This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan.