Gallup is one of the country’s most respected opinion and socio-political research organisations and is widely quoted in national and international journals. Its various studies range from every day public attitudes and perceptions to Exit Polls. Gallup also regularly undertakes studies that aim to gauge the performance of governments and institutions and hence keeps a keen eye on the public pulse of Pakistan.
1. PASHA – Study of Internet users in Pakistan
P@SHA, the Pakistan Software Houses Association for IT and ITES, commissioned
Gallup Pakistan to conduct a survey on the social and economic influence of
Internet in Pakistan, particularly the impact of issues of accessibility and power
outages in the country.
The study describes the present composition (demographics) of the Internet user, as
well as attempting to characterise non-users and to discover likely trends in
changing demographic profiles of users and their access techniques and methods in
Other than the users themselves, we further examine sources of information likely to
be routinely accessed, in terms of general information, entertainment, sports etc, as
well as most accessed activities online, advertising and most popular websites
Within the range of access techniques, we studied the available options, locations,
device categories, costs and bandwidth. We attempted to cross-match this
information with the usage habits of persons from different socio-economic
backgrounds, including the time spent online and the frequency of online access.
Usage habits further involve the pattern of information access, be it the gain of
general knowledge, communication, entertainment, e-commerce, employment (ie
work-related) as well as socio-political objectives.
We have studied the impact of mobile Net access, in terms of device ownership,
habits and value-added service usage.
In the context of usage, we have studied how accessibility is instrumental in terms of
reshaping concepts of social networks, friendships, extended acquaintanceship and
so on, and the effect and implications of such trends upon beliefs and attitudes to
the control and regulation of the Internet. This detailed understanding was
particularly focused on the urban user (where we found a major fraction of users)
but we also studied the broad usage and behaviour of rural user-ship.
Finally, we looked at the aspect of non-usership, including ex-users, to understand
the factors influencing Net access and the possibility of including such access within
the routine lifestyle choices in the future, given the present attitude expressed
towards such access.
These profiles were compared and contrasted against key demographic factors,
such as income levels, life stages, education and gender.
2. Gallup Pakistan undertakes fieldwork for Gates Cambridge Scholar, Ms. Aliya Khalid
Gallup Pakistan recently undertook fieldwork for Ms. Aliya Khalid, who is pursuing her PhD in Education at the University of Cambridge. Ms. Khalid is also a recipient of the prestigious Gates Cambridge Scholarship and a Member of the Research for Equitable Access and Learning (REAL) Center.
Our work on this study mainly involved fieldwork in three villages of Sargodha district with the aim to explore the maternal influence on domestic decisions and learning for daughters in Pakistan. The objective of this survey phase was to recruit households with particular characteristics relevant to the study so that the client could use them for in-depth interviews she had planned for collecting qualitative data at a later stage. These households were to be a mix of schooled and unschooled mothers with daughters at various stages of educational attainment. The purpose was to include a wide variety of cases in the exploration for rich and informed insights. The fieldwork was pragmatic in nature and thus challenging due to the specific demands of the study but we were able to overcome the obstacles in cooperation with the client. The team at Gallup greatly enjoyed working on this project and actively remained in touch with Ms. Khalid during the in-depth interviews to ensure successful completion of the fieldwork process. Some pictures from this stage can be found below this post.
Ms. Aliya Khalid’s study was very interesting and one of social relevance – endeavors to tackle issues like the ones she was exploring have great potential to contribute to societal reform, influence policy and act as impetuses on the road to effectuate real change.
Ms. Khalid’s testimonial on collaboration with Gallup Pakistan:
“I appreciate the efficiency with which the Gallup team supported my study. Once the project was accepted the team ensured that it was a success even if it meant working beyond office hours and during weekends. My project was intense in the sense that there was a good deal of work to be completed in a very short period of time, this kind of professionalism led to the successful completion of the study.”
A more detailed profile of Ms. Khalid is available at: https://www.gatescambridge.org/members-area/connect/directory/scholar/7052.
3. Gallup Pakistan undertakes qualitative work for Stanford University PhD Candidate, Ms. Mashail Malik
Gallup Pakistan recently provided research assistance in conducting qualitative work for Mashail Malik, who is pursuing a PhD in Political Science at Stanford University.
The study primarily involved collecting qualitative data through focus groups in Karachi, the largest metropolitan city of Pakistan. The aim of this study is to to gather respondents opinions on how Karachi has been governed and their assessment of/involvement in the politics of the city. Other topics of interest are political behavior, views on ethnic parties, and political efficacy. The aim is to shed light on questions like : Is voting behavior socially sanctioned/rewarded? Do respondents feel discriminated against on the basis of their ethnicity? Do people feel there is something they could do to remedy the governance challenges that affect their lives most? And when they face trouble with public service provision, where do they go to get help?