A recent Gilani poll conducted by Gallup Pakistan shows that although in the past few years Pakistan and India have produced numerous dramas and films together but support for such combined media production has fallen since 2007. Twenty six percent (26%) support the idea of Pakistani artists working in India down from 51% support in 2007. Similarly, 27% favor the idea of Indian artists working in Pakistan down from 55% in 2007. A possible reason for this change in attitude is increasing security tension between the two neighboring countries.
The recent Gilani poll was conducted in Pakistan by Gallup Pakistan, affiliated with Gallup International Association, among a sample of 2687 men and women from rural and urban areas of all four provinces of the country, during January 2009