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Talk Show Analysis: July 2015

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According to a Monthly Research Study conducted by Gallup Pakistan Media Research Service, in the talk shows analyzed ‘Politics’ was the main topic under discussion (34%), while the majority of the guests were politicians (67%).PTI, PML-N and PPP were the political parties with the most airtime, each with a participation of 24%. The duration of the analysis is July 2015.

Content analyses of 8 popular current events talk shows (Off the Record; Capital Talk; Meray Mutabiq; Sawal Yeh Hai; News Eye; Aapas Ki Baat; Nadeem Malik Live and Tonight with Fareeha) consisting of a total of 119 episodes aired on different cable television networks was conducted for July 2015. The topics discussed on these shows were distilled into 7 broad categories: ‘Economy’, ‘Governance’, ‘Law’, ‘Politics’, ‘Media’, ‘Security’ and ‘Miscellaneous’. Issues that were discussed less frequently, for example sports and sociocultural subjects, have been included in the ‘Miscellaneous’ category.

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