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Talk Show Analysis: March 2015

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According to a Monthly Research Study conducted by Gallup Pakistan Media Research Consultancy, in the talk shows analyzed ‘Politics’ was the main topic under discussion (46%), while majority of the guests were politicians (69%) and PML- N was the political party with the most airtime representation (24%). The duration of the analysis is March 2015.

Content analyses of 8 popular current events talk shows (Off the Record; Capital Talk; Meray Mutabiq; Sawal Yeh Hai; News Eye; Aapas Ki Baat; Nadeem Malik Live and Tonight with Jasmeen) consisting of a total of 114 episodes aired on different cable television networks was conducted for March 2015. The topics discussed on these shows were distilled into 7 broad categories: ‘Economy’, ‘Governance’, ‘Law’, ‘Politics’, ‘Media’, ‘Security’ and ‘Miscellaneous’. Issues that were discussed less frequently, for example sports and socio-cultural subjects, have been included in the ‘Miscellaneous’ category.

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