Header image

Television viewership in Pakistan: An average TV viewer spends two hours daily watching television; Viewership in larger cities 35% more than rural areas. TV viewership on a decline possibly due to people switching to mobile and internet.


Gallup Pakistan is releasing this press release in relation to Television Viewership Habits in Pakistan. The purpose of this press release is to provide our readers interesting findings from the Gallup Pakistan TV Ratings Panel spread over 3000 households across Pakistan (the only national TV Ratings in Pakistan). This press release gives findings at three levels- all viewers (inclusive of cable/ satellite and terrestrial network) and cable and satellite viewers, and lastly terrestrial viewers only.