According to a Monthly Research Study conducted by Gallup & Gilani Pakistan Media Research Consultancy (www.gallup.com.pk ; www.gilanifoundation.com), PPP had the highest representation (of all airtime on monitored talk shows) in December (32%). ‘Politics’ was the most popular topic in December (28%). The majority of guests were politicians (56%). This press release will present analysis for December 2016.
Gallup & Gilani Pakistan’s researchers undertook content analysis of 8 popular current events talk shows (Off the Record; Capital Talk; Meray Mutabiq; Sawal Yeh Hai; News Eye; Aapas Ki Baat; Nadeem Malik Live and Tonight with Fareeha), consisting of a total of 110 episodes aired on different cable television networks during December 2016. The topics discussed in these shows were categorized into 7 broad categories: ‘Economy’, ‘Governance’, ‘Law’, ‘Politics’, ‘Media’, ‘Security’ and ‘Miscellaneous’. Issues that were discussed less frequently, for example sports and socio-cultural subjects, have been included in the ‘Miscellaneous’ category.