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TV Talk Show Analysis : February 2017

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According to a Monthly Research Study conducted by Gallup & Gilani Pakistan Media Research Consultancy (www.gallup.com.pk ; www.gilanifoundation.com), PML-N and PTI had the highest representation (31% each); ‘Security’ was the most popular topic under discussion (29%), majority of guests were politicians (60%) and females made up only 9% of the total guests, during the month of February 2017.
Gallup & Gilani Pakistan’s researchers undertook content analysis of 8 popular current events talk shows (Off the Record; Capital Talk; Meray Mutabiq; Sawal Yeh Hai; News Eye; Aapas Ki Baat; Nadeem Malik Live and Tonight with Fareeha), consisting of a total of 100 episodes aired on different cable television networks during February 2017. The topics discussed in these shows were categorized into 7 broad categories: ‘Economy’, ‘Governance’, ‘Law’, ‘Politics’, ‘Media’, ‘Security’ and ‘Miscellaneous’. Issues that were discussed less frequently, for example sports and socio-cultural subjects, have been included in the ‘Miscellaneous’ category.

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