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Workshop on TV Ratings ( Babar Aziz, Gallup Karachi)


On 4th August 2017, Babar Aziz, a senior researcher based at our Karachi Office conducted a workshop for our second batch of interns. Our work on TV Ratings is quite extensive but Mr. Aziz did a great job of giving the interns a holistic overview of the background to the project, the main aspects of this exercise, its purpose and objectives and how it is executed and implemented for useful insights into the Pakistani media landscape. This workshop by Babar Aziz is a regular feature of our Internship Program, and changed how these young minds perceive the domain of electronic media and television channels in Pakistan.