Islamabad, April 07, 2020
In a Gallup & Gilani Pakistan National Survey conducted in the year 1999, respondents were asked “Have you heard/read about Polio Day?” In response, a majority, 93% said yes, claiming that they had heard/read about polio day.
Comparative Picture: This question was asked again in 2020 to enable a comparison to be made across the years. In 2020, only 40% said yes.
Implication of this finding: Over the years, the proportion of Pakistanis who reported hearing/ reading about Polio Day has been steadily decreasing. This decline in awareness could be attributed to fewer mass media campaigns or dedicated media programs for Polio Day over the years, as the urgency of Polio campaigns decreased as the number of polio cases decreased in the country. However, with the re-emergence of polio cases across the country, there is a dire need for more dedicated polio awareness campaigns.
This press release has been made as part of the Gallup Pakistan History Project which aims to release historical empirical polling data to wider audiences. The objective is to sustain and encourage empirical decision making in Pakistan.