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Nearly a quarter TV viewers in Pakistan say that their favorite advertisement shown on TV in the past year was the Coca-Cola advertisement

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Islamabad, 24 December, 2019

According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, 22% Pakistani TV viewers claim that their favorite advertisement shown on the TV over the past year was the Coca-Cola advertisement.

A representative sample of men and women that were TV viewers from across the four provinces was asked, “Thinking about all the commercial/advertisements shown on the TV over the past one year, which commercial/advertisement was your favorite?” In response, 22% of TV viewers that responded said their favorite commercial/advertisement in the past year was the Coca-Cola advertisement while 8% claimed their favorite commercial was the Sooper biscuits ad, 7% said Fair & Lovely, 6% chose the Ariel advertisement and 5% each chose the Lemon Max, Pepsi and Surf Excel ads. 44% reported other advertisements.

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