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Careem advertisement most recalled among online ad watchers


Islamabad, 27 December, 2019

According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, Careem advertisement most recalled among online ad watchers.

A representative sample of men and women that were internet users from across the four provinces was asked, “Thinking about the online advertisements shown, if you are asked to tell what advertisements you saw online last week, which advertisement comes to your mind first?” In response, 19% said Careem advertisements were the first ones they could think of, 14% said Nokia Mobile, 9% said MCB, 5% each said National Foods and Foodpanda while lesser than 5% named brands like Olx, Jazz, Daraz, Habib Bank, Q Mobile, Vivo Mobile, Nestle, Uber, Ufone and Al-Falah Bank. 28% reported other advertisements.