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Newspaper Content Analysis Report – January 2020


In the 12 English and Urdu newspapers analyzed for January 2020 covering nearly 1600 opinion pieces, ‘International’ issues dominated the space followed by ‘Politics’. (GALLUP & GILANI PAKISTAN)

Islamabad, February 14, 2020


According to a Monthly Newspaper Content Analysis Research Study conducted by Gallup & Gilani Pakistan under the supervision of Bilal I Gilani, Executive Director of Gallup & Gilani Pakistan, the main issues under discussion during January 2020 in the mainstream media belonged to the following two categories: ‘International’ and ‘Politics’. Whereas topics related to ‘Security’, ‘Media’, ‘Religion’ and ‘Sports’ received scant attention in the 12 newspapers.

An analysis of the content of 12 national newspapers consisting of a total of 1,579 opinion articles/columns written by various columnists was conducted for January 2020. This is part of Gallup & Gilani Pakistan Media Research Division’s initiative to empirically understand opinion leaders’ views on national issues.

This is the 25th edition of this study. The rest of the editions (dating back to 2015) can be accessed at the following link: http://gallup.com.pk/polls/newspaper-analysis/.