Islamabad, 09 December, 2019
According to a Gilani Research Foundation Survey carried out by Gallup & Gilani Pakistan, only 19% Pakistanis claim they read newspaper.
A nationally representative sample of men and women from across the four provinces was asked, “Do you read the newspaper?” In response, only 19% said Yes while 76% claimed they do not read the newspaper. Only 5% said they did not know/did not wish to respond.
Trend Data: After peaking in 2010, newspaper reading is on a decline
This question was asked over a period of 16 years and results show that newspaper readership has decreased by 5% in the last decade. This decrease may be attributed to the increase in social media usage with the ease of access to information using technology.