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Dr. Ijaz Gilani on the contributions of Dr. George Gallup on BBC World Radio


An hour long interview with Chairman of Gallup Pakistan, Dr Ijaz Shafi Gilani; Scott Keeter, senior survey advisor for the Pew Research Center in Washington; and Sir John Curtice from the University of Strathclyde.

Based on his personal encounters, Dr. Ijaz Gilani shares the contributions of Dr. George Gallup, the pioneer of survey sampling techniques and inventor of the Gallup poll, in the field of opinion polling.

He also shares that questions in opinion polling pertaining to day-to-day life far outnumber political questions in Pakistan, and worldwide.

Link to the full interview: https://www.bbc.co.uk/programmes/w3cswprr