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In the 12 English and Urdu newspapers analyzed for December 2019 covering around 2400 opinion pieces, ‘Politics’, ‘International’ and ‘Social’ issues dominated the space. (GALLUP & GILANI PAKISTAN)

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Introduction

According to a Monthly Newspaper Content Analysis Research Study conducted by Gallup & Gilani Pakistan under the supervision of Bilal I Gilani, Executive Director of Gallup & Gilani Pakistan, the main issues under discussion during December 2019 in the mainstream media belonged to the following three categories: ‘Politics’, ‘International’, and ‘Social’, followed by ‘Law’ and ‘Economy’ issues.

An analysis of the content of 12 national newspapers consisting of a total of 2,430 opinion articles/columns written by various columnists was conducted for December 2019. This is part of Gallup & Gilani Pakistan Media Research Division’s new initiative to empirically understand opinion leaders’ views on national issues.

This is the 24th edition of this study. The rest of the editions (dating back to 2015) can be accessed at the following link: http://gallup.com.pk/polls/newspaper-analysis/.

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